Floor covering and rugs

Many kinds of tastes are reflected in these houses we plan, but the trend of the century is toward sounder and simpler styles, greater freedom and imagination in the use of color, and the acquisition of a real decorative and practical knowledge about the things we are going to buy.

The discriminating home planner, regardless of income, wants a house that is both comfortable and beautiful.

Floorcoverings play a tremendous role in realizing that dual achievement, for they have greater "furnishing power" than any other single item in a room.

Except for the walls, they are by far the largest area, and the decades when the floor was made as inconspicuous as possible—that unmourned "taupe era"—are happily past.